Many people searching for a therapist are searching because they are struggling with something. There is some crisis they are going through, some situation in their life that is too difficult to bear alone, or maybe some darkness or despair.
They may not be clear about who will be able to help them but they know that they need help.
There’s someone out there, struggling in their life in some way, looking for you. And it may not be a straight shot to your website – there are so many ways to look for a therapist. Directories to search through, google search results, and referrals from friends and acquaintances all may be taken into consideration.
In addition to the therapist search, this person may also be doing research on therapy in general. Things like how to find a therapist, which types of therapists can help with their particular problems, which modalities to take into consideration.
There is just so much. Too much. It’s overwhelming.
Once someone finally lands on your website, they want you to be the one. They want you to be their perfect therapist match. Your website visitors want your help.
They do not want to spend more of their time sorting through therapy directory profiles and google search results. They don’t want to click through 5 more therapist websites.
They don’t want to feel like they have to continue endless amounts of research themselves. They want to find someone with that understands what they are going through and has the expertise to help them heal.
This means that once someone is actually on your website, you’ve already achieved some amount of success! Someone was compelled enough to click through to you. Great job.
Of course, not every website visitor will be a good match, can be helped by your skills, or will be your ideal client. However, if someone comes to your website and is, in fact, someone that can be helped by you, are you prepared for that?
At that point, the job of your website is to effectively confirm, through design and copy, that you are the understanding, compassionate, professional therapist that can help them with their problems. It is also vitally important not to serve up any reason that they should be suspicious (like a website that looks like spam, is too advertising-y, or is too aggressive).
Are you doing everything you can to guide your ideal clients into seeing that you’re the right choice and take action towards their healing? Here are the questions to ask yourself to try to understand if you are:
- Is my website helping my website visitors understand that I can help them? Who I help? How I help? Your solutions can be more effectively communicated with the professional design, ease of use, images demonstrating the experiences and outcomes, having a niche so that it speaks to individuals and not general population, using a client-attractive professional portrait of yourself, and more.
- Is my website helping them take the steps needed to get my help by providing a clear call to action such as booking a session now, signing up for my newsletter, or attending my webinar?
The rest of the people that come to your website that aren’t your ideal client should still feel like your website is easy to use and valuable. How usable is your website? How quickly can they confirm what it is you offer? Do you share resources, content, or a helpful faq that has share-worthy information? It always beneficial to be memorable and generous to any audience.
Your website visitors already arrive on your website with the hope that you’ll be able to help them manage their suffering. Can you help them? And how? Your website should communicate your solutions clearly and make it easy for them to take that next step. Now go out there and make it happen!
Photo by Jay Mantri