How To Write Your Ketamine-Assisted Psychotherapy (KAP) Page

Of all the specialization pages a psychedelic-informed therapist might write, the KAP page is usually the hardest one to write.

You’re describing a service that involves actual medicine, a medical partnership, a real financial commitment, and a process that most of your visitors have never been through before. So it’s no wonder you might be staring at a blank page wondering where to begin. There’s a lot of writing to do and a lot of judgment calls to make about what to say and how to say it.

The good news is, there’s a clear pattern that works. A strong KAP page covers who KAP is for, how the three phases work, your medical partnership, the logistics, your training, and the investment, all in language a first-time visitor can actually follow. This post walks through each piece.

For the broader strategy on marketing psychedelic services across your whole site, get our fuller guidance on adding psychedelic services to your therapist website.

A KAP Page Outline You Can Actually Follow

Here is the outline that works for most KAP pages, top to bottom:

• A short opener naming who KAP helps and what challenges it addresses
• A “Who KAP is for” or “Is KAP right for me?” section
• A “How it works” section covering the three phases (preparation, dosing, integration)
• A medical partnership section describing your prescriber or partner clinic
• A logistics section covering location, session length, number of sessions, timing
• Your training and credentials
• A short scope statement clarifying what you do and don’t provide
• The investment, or how a visitor can find out
• A clear next step or call to action

Below, we’ll go through what to write in each one.

Lead With Who KAP Is For, Not What Ketamine Does

Open your KAP page by naming the person you help with KAP, not by explaining ketamine. Visitors are looking for themselves on your page in the first few sentences. If they don’t see themselves, they leave before they ever reach the part about how it works.

A good guiding question may be, “does what I’m writing help them feel seen in the challenges they are bringing to KAP?”

A strong opener names the specific challenges KAP can address. Clients commonly come to KAP for treatment-resistant depression, PTSD, severe anxiety, or stuck patterns that haven’t shifted with talk therapy alone. Pair the challenges with the outcomes they are hoping for (relief, a way through stuck patterns, less daily struggle).

Avoid leading with how ketamine acts on the brain, or about psychedelic medicine’s role in mental health. That content can come later, in smaller doses, if it fits at all. The opener is for your visitor to say “yes this sounds like me,” not for the medicine.

Walk Readers Through The Three Phases In Plain Language

Use a “How it works” or “What to expect” section to walk visitors through preparation, dosing, and integration. The three-phase framing is the field standard across major training programs, which means visitors who have done any research already have a mental model for it. Your job is to fill in what the phases look like in your practice.

For each phase, cover the basics:

• Preparation. What happens in prep, how many sessions, what gets discussed (intentions, safety, expectations, set and setting). Most KAP protocols include two to three prep sessions before the first dosing session.
• Dosing. Where the dosing session happens, how long it is (commonly two to three hours), who is present (you, sometimes a nurse or prescriber), what the structure of the session looks like.
• Integration. What integration sessions are for, how soon after dosing they happen (often within one to three days), how many follow each dosing session, what gets discussed.

Be specific. Vague phrasing like “we’ll prepare together, then have the experience, then integrate” isn’t descriptive enough. Concrete phrasing like “Preparation is two 50-minute sessions over two weeks, focused on intentions. Dosing sessions are 2.5 hours in our office, with me present the entire time. Integration begins within two days and continues for at least two sessions” gives visitors a real picture.

Treat Your Medical Partnership As A Trust Signal, Not A Footnote

Visitors to your KAP page will want to know who provides the ketamine. Be clear about your prescribing partner or partner clinic.

Most therapists offering KAP work with one of three models:

• A direct medical partner (a nurse practitioner or psychiatrist you collaborate with locally)
• A partner clinic that handles prescribing and medical screening
• A platform that connects you with a prescriber (some therapists use this model when they do not have a local medical partner)

Whichever model you use, describe it clearly. Name the partnership if your partner is comfortable being named publicly. Describe how the medical evaluation works. Explain who is responsible for what at each stage of the process.

This section is more important than therapists often realize. Visitors are evaluating safety as they read and a well-described medical partnership is one of the strongest trust signals you can put on the page alongside demonstrating that, “you know your stuff.” No one wants a fly-by-night KAP experience.

Spell Out The Sessions, The Setting, And The Timeline

Add a clear logistics section covering location, session length, format, and pacing. This is the section that most KAP pages skip or under-cover, and it is also the section that visitors need in order to feel they know what to expect.

Address questions like:

• Are dosing sessions in your office, at a partner clinic, or at home with remote support?
• How long is a typical dosing session?
• How many dosing sessions are typical (most KAP protocols run three to six)?
• How spaced out are the sessions?
• Are preparation and integration sessions in-person, virtual, or either?
• What does the full timeline from inquiry to completion typically look like?

You don’t need to cover every possible scenario. You need to cover what a first-time inquirer wants to know before they reach out. You can save the detailed individual planning for the consultation but the general overview should be on the page. Anticipate the questions and answer them.

Show Your KAP Training Prominently

Add a short, visible credentials section naming your KAP-specific training. Visitors to a KAP page are cautious by default, and they are looking for cues that the therapist on the other side of the inquiry is properly trained.

Name your training program clearly. Common ones include Fluence, Polaris Insight Center, Integrative Psychiatry Institute (IPI), MAPS, Compass Pathways, and others. Add your clinical license, any other relevant certifications, and a sentence about your approach.

A short paragraph plus a clean bulleted list of credentials does the job. You do not need a long bio, just enough that a cautious visitor can verify you know what you’re doing.

Add A Clear Scope Statement To Your Page

Near the bottom of your KAP page, add a short statement that names what you do and what you don’t provide. This is one of the most overlooked sections on KAP pages, and one of the most protective. A scope statement helps visitors understand the boundaries of your role and helps you stay on solid footing with your license.

For a KAP page, the scope statement usually covers two things. That you work alongside a prescribing partner rather than prescribing ketamine yourself, and that you do not provide, recommend, source, or assist in obtaining any other substances.

Example wording you can adapt:

“I provide psychotherapy support throughout the ketamine-assisted psychotherapy process. I work alongside a prescribing partner who is responsible for medical evaluation and the prescription of ketamine. I do not prescribe or administer ketamine, and I do not provide, recommend, or assist in sourcing any other substances.”

You can shorten, lengthen, or rephrase to match your voice. Place the statement after your training section and before your call to action, set as a small paragraph or italicized note so it sits clearly without overwhelming the page.

Before publishing, have an attorney familiar with mental health practice law in your state review your exact wording. The Psychedelic Bar Association has a referral network if you do not already have someone.

Be Transparent About The Investment

Include the investment on your KAP page. KAP is a significant financial commitment compared to standard therapy. Visitors are likely shopping around for which KAP therapist or clinic to go with, so you’ll want to make it easy for them to understand the investment involved. Trying to hide pricing or bury pricing tends to lose trust quickly.

You do not need to publish a full fee schedule. Options that work:

• A range for a typical KAP series (some therapists publish a total estimate covering prep, dosing, and integration sessions)
• A per-session rate with a note on how many sessions are typical
• A “starting at” or “investment range” line with a link to the consultation call

Note honestly whether insurance covers any portion. Most commercial insurance does not cover KAP specifically, though some therapists are able to bill the therapy portion of the work. If your model allows for that, say so on the page.

Stay Grounded In What You Offer, Not What The Medicine Will Do

Be careful with outcome claims about ketamine itself. Stay grounded in what you actually provide: the relationship, the preparation, the dosing support, the integration work. Outcome claims about the medicine carry both ethical and legal weight in this space.

That means avoiding language like “ketamine treats depression in days” or “this work resolves trauma.” Use grounded language instead, like “many clients come to KAP after other approaches haven’t shifted what they’re struggling with” or “KAP can be part of an approach to addressing depression that hasn’t responded to other treatments.”

For more on the language traps to watch for, see common mistakes to avoid on psychedelic specizalization pages..

Frequently Asked Questions

What should I include on a KAP page?

A strong KAP page covers who KAP helps, how the three phases (preparation, dosing, integration) work in your practice, your medical partnership, the logistics (location, session length, number of sessions), your KAP training, and the investment. Visitors should be able to leave the page feeling seen in what they are going through, outcomes they want, plus what working with you looks like, week by week.

Should I explain ketamine on my KAP page?

A small amount of education is fine, but the page is not a textbook. Lead with who KAP is for and what outcomes are possible, not with neuroscience or pharmacology. Your visitor came to your page looking for themselves, not for a research overview.

How do I describe my medical partner on a KAP page?

Be clear about who prescribes, how the medical evaluation works, and who is responsible for what at each stage of the process. If your partner is comfortable being named publicly, name them. A well-described medical partnership is one of the strongest trust signals on the page.

Should I list KAP pricing on my page?

Yes, in some form. KAP is a significant financial commitment, and visitors expect to see it acknowledged. You don’t need a full fee schedule. A typical investment range or per-session rate plus a note on how many sessions are typical is usually enough.

How long should a KAP page be?

Most strong KAP pages land between 1000 and 1800 words. Long enough to cover the three phases, the medical partnership, the logistics, the training, and the investment. Short enough that a first-time visitor can read it in one sitting.

Get Help Building Your KAP Page

If you are writing or rewriting your KAP page, we help therapists with this work at Empathysites. We design websites for therapists in private practice, including those offering ketamine-assisted psychotherapy. We bring structure and warmth to the page so the right clients can recognize themselves on it.

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This post is for educational purposes only and does not constitute legal, professional, or licensing advice. Therapists should consult an attorney familiar with mental health practice law in their state, as well as their licensing board, for guidance on advertising, scope of practice, and offering psychedelic-informed services.