A good blog post takes a long time to write, or does it? I’d like to bust the myth that blogging has to take up a lot of your time to be valuable to your ideal client.
You can, of course, spend 6 hours researching, outlining, writing, editing, finding images for blog posts. Or, you could pop one of these ideas out in an hour or less.
Most of these ideas are based on what I’ve found to be quick posts to put together from my own blogging experience and that of other bloggers I know. That said, they all follow some general ideas about how you can speed up the process of creating a new post for your blog.
General Tips For Speed
- Grab Content – round up, list, link, or write about content that already exists.
- Be Brief – Write blog posts that are short. Some really helpful stuff can be packed into even just 500 words.
- Narrow Your Focus – staying super specific on one theme or topic.
- Go Back to Basics – you don’t have to establish yourself as the genius of all geniuses in every blog post. What you think of as “basic knowledge” is other people’s “this is super helpful”
1. Link Curation
As a therapist, you have so much amazing training that allows you to be a great judge of content online. Many of us non-therapists don’t really know where to go to read about mental health online. Your suggestions on content are highly valuable for that reason.
You know who to trust, who the experts are, what research is old and what research is new. In a link curation post, you curate links that you know will be useful for your ideal clients. Some examples:
- Top 5 Websites For Women With Trauma
- The Best Podcasts About Parenting
- 10 TED Talks On Mental Health Everyone Needs To Watch
Insider tip: if you start a series of link posts, you can often just start bookmarking interesting and relevant articles for your link posts while you browse anyway. Every time you see an article that would be a good match, save it.
Then when it comes time to create your post of curated links, it’s just a matter of copying and pasting. For this link-saving task, I use get pocket.
2. Resource Curation
With mental health and therapy services, we often focus so much on the mind. But all of this internal work can also be benefited with external resources too. In a resource curation post, you create a list of items that can help someone heal or improve their lives.
- 5 Most Impactful Self Help Books
- The Best Mindfulness and Meditation Apps For Regaining Calm
- My Favorite Yoga Mats, Props, and Pillows
3. Single Thought Post
Allow a stream of consciousness flow around a single point that you believe in or know well. Because you do not have to do research for this style of post, it will take less time to write and edit. Ideas include:
- If I Could Tell People With Depression One Thing It Would Be This
- The Most Important Lesson Learned In Motherhood
- This Simple Habit Can Help You Live In The Moment
And there are so many other prompts you can come up with. The key here is to center the post around one thing. Keeping it focused means less of a time spend for you.
4. Definition Posts
In a definition post, you’ll define some basic concepts around therapy or things that your ideal client needs to know.
You can define one thing or several. For instance you could list several types of therapy and write a super brief paragraph of each one and the benefits. Add a intro paragraph about what the therapies are and a conclusion wrapping up and asking for comments or for readers to reach out. Add at least one image and you’ve got a blog post.
Here are a few more ideas:
- 3 Types of Expressive Therapy That Can Help With Anxiety
- What It Feels Like To Be Depressed. A Simple Explanation For Family and Friends
- What Is Yoga Therapy And How It’s Helping People Transform Their Sex Lives
5. Translate New Research
So you have this amazing brain that can understand the latest and most complex research in social work and psychology.
Can you help the rest of us out with putting things into normal-people-language?
So for this post idea, you’d simply return to the habitat of yesteryear, aka grad school, pick up an academic journal of your choice, and make a piece of research more accessible.
I haven’t seen someone doing this in therapy world but a great person you could model this quick blog post style after is Dr. Greger. He takes nutrition research and turns it into content that is easy to understand and, importantly, brief! Keeping it brief and relevant means readers will be able to grasp and apply the information. Like check out this post of Dr. Greger breaking down a Harvard study in four simple paragraphs.
Bonus that it doesn’t take you long to write either.
- New, Hopeful Research Findings For Those Challenged With PTSD
- This Study Proves The Importance of Complementing Your Partner
- How A Group At Harvard Proved The Brain Benefits Of Napping
It’s Possible To Write High Value Posts In Less Time
Writing a blog post can indeed take hours. But the truth is that you don’t have to spend all day on one blog post to create something of value for your blog. You can help greatly without the expense of time through writing short, focused posts that curate content or resources or stick to basics.
That said, of course you’ll want to mix it up. The first most important rule in blogging is to be consistent. The second most important rule is to create with intentional value for your readers. Some of that value can be within these types of short posts but also taking the time to write that amazing piece of thought leadership now and then can help your readers really get to know you as well.
How long does it normally take you to write a blog post? Do you wish you could write some posts faster?
I’m curious to know what your process is like! Feel free to reach out and keep this discussion going. I love hearing from you.