Putting Your “Verified by Psychology Today” Logo On Your Website? Read This

If you’ve listed yourself in Psychology Today, then you have access to a professional verification logo that states that you’ve been verified by Psychology Today. You can display this logo on your website and by default it also links back to your Psychology Today profile.

What Is Verification Though?

According to Psychology Today, verification means that your license is independently confirmed.

“By joining Psychology Today, you immediately become part of a brand that clients trust. We independently confirm your license in order to designate your profile as Verified. And we protect you from unqualified peers gaining access.”

Is There Marketing Value To Displaying The Verified by Logo?

So verification sounds great right? It’s keeping the users of the Psychology today profile safe as it means that only licensed professionals are on the site. But is there value to this for your marketing? Yes and no.

Yes because some website visitors will recognize the “Psychology Today” brand and will boost credibility in their eyes just by that association. Also stuff like this is proven to help with credibility (according to Stanford), so you may be able to boost the trust needed for someone to reach out to you for the first call.

No because not everyone recognizes the “Psychology Today” brand and also the logo is super ugly and looks like it was designed in 1995 (sorry but not sorry). Things that are poorly designed can actually reduce credibility so the potential credibility boost could be lost in the eyes of some visitors.

Where To Put The “Verified by Psychology Today” Logo

If you decide that you’d like to place your verified logo on your website, good places to put your “Verified by Psychology Today” logo include the about page in a separate box or sidebar apart from your about you page content or on the home page also in it’s own section, perhaps in a horizontal bar along with 3-4 other verifications or affiliations.

Although it’s common to see it placed in the footer persistently on every page, your verification logo does not need to be in that space.

Persistent info should be stuff like your name, how to get around the site (navigation), how to reach you, and where you’re located. Being verified by Psychology Today is not a high need in terms of what a website visitor needs to know so don’t take up your website visitor’s cognitive space with that.

Also, a verified logo would be out of place on the contact page where this page is best suited for information to contact you via email or your form (and not by thinking about tracking you down on a directory).

How To Put The Verified Logo On Your Site

Step 1: Find The Code

After logging into your Psychology Today profile go to “Account” and then  “Settings.” Then click “Share Profile” where you’ll find a preview of your verified logo and the logo code displayed in a text box.

You may also find the code on mobile:

 

Step 2: Copy The Image Only

By default, the code that Psychology Today gives you includes a link away from your website. This is a no-no.

(Typically, you want your digital strategy to include links that all funnel into your website, not away from it. Once someone is on your site, you want them to stay a while. So things like your directory listings, social media posts, and guest posts are all driving traffic to your site).

Luckily it’s easy to grab the code for the image only from the snippet that Psychology Today provides for you.

Here’s an example of what the code might look like

To grab the image only, copy and paste from “<img..” to the first “>” after it.

So you’ll end up with the following only:

Step 3: Paste In Your Website

Once you have the code copied you’ll want to paste it into a code editor on your site. On a WordPress based site, you can switch to the code view on any text editor and paste the code there.

With other website solutions outside of WordPress, you will want to research how to paste html code.

Step 4: Publish and Test

Hit that publish logo when you’re done with the edit and make sure it looks alright and doesn’t include the link.

Cancelling Your Psychology Today Profile? Keep This In Mind

You’ll want to keep track of where you put the logo as if you ever cancel your PT account, your logo may break or no longer display that you are verified.

This means if you ever cancel your directory listing, be sure to remove the logo every instance that you have copied and pasted it to around your site.

Putting Yourself Out There Is Awesome

Many therapists are listed on Psychology Today and it’s a great way to get found online. If you do have a profile and include that link from your profile to your website that’s an awesome way to increase website traffic.

But not everyone visits your site via the PT profile. They may not see that your licenses are verified by PT and if this is important to them, adding the PT logo to your site is a way that you might be able to increase your credibility online.

That said, the logo is, well, ugly and not designed very well. It also includes a link away from your site. So the best thing to do is weigh if the benefit of the logo is high enough and if so, go ahead and paste it on your site while removing the link. That way, you get the credibility boost without promoting an exit strategy from your site.

Did you put your “Verified by Psychology Today” logo on your website? If so, how is it going? Have you tracked how many people clicked off of your site through the logo?

Or maybe you have just been considering putting the logo on the website and haven’t yet. Are you thinking about doing it now?

Would love to know your thoughts on this topic. As always this isn’t the end of the conversation and we’d love to hear from you. Tweet us or reach out anytime.

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