Want to know a secret?
Websites change. All the time. If Hericlitus was here right now, he’d say, “No man ever visits the same website twice.”
Just like a river, websites are forever flowing and changing. The website visitors are changing too. One time they may visit your website to find your phone number and another time to read your blog. With both websites and those that visit them, change is the only constant.
On one hand, this changing stuff is terrifying. How is anyone to keep up with all the latest trends? One year it’s myspace, next it’s facebook. Rush and get the right icons on your website to ensure you are doing online identity correctly. Overwhelm!
But on the other hand, the changing nature of the web is a gift to perfectionists. I know. I am one.
Because websites are changing more quickly, something has happened on the code side. Websites are no longer at the mercy of your web developer. In the olden days, you would get a website built and then have to contact your web developer every time you wanted to update the website’s content. Need to update your about page photo? Contact your web developer. Need to change the address of your practice office? Contact your web developer to do it. Need to insert a semi-colon? Contact your web developer to do it.
It was a frustrating situation for everyone involved.
Recently, there has been a huge shift in the way that we make and maintain websites and it’s perfect for perfectionists!
I’m talking about content management driven dynamic websites. It’s a mouthful, but all you really need to know about it is that websites are built today to be easily updated without having to bust open the code files.
Easy things to change:
- Update written content (that glaring typo on your FAQ page)
- Add or remove pages from your website
- Change addresses, phone numbers, email
- Swap out old photos for new ones (or unflattering for flattering… we’ve all been there).
What a relief. You can stop trying to perfect your website content and just get something out there. Completion not perfection.
Or, to re-frame that, the way to be perfect is to be perfectly changing. Just like the internet.
So write your website’s copy, round up your images, and know that later you will have the ability to refine the content as you go along. This small shift in perception could help you feel better about your website content even if you don’t think it’s perfect yet.
What do you think? Are you struggling to make the content of your website perfect? Or did you have a Hericlitian attitude and know that it will be forever changing and change-albe anyway? Let me know by contacting me or tweeting me anytime. I would love to hear from you.