Hello beautiful friend! What’s new in your world? I’m doing well and excited about this months links because it’s something I’m super passionate about!
This month’s links are all about website conversion with some specifics for psychotherapy websites.
Start with the basics, what is website conversion:
A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form. – Boostsuite
A funnel is a great way to think of conversion. Here’s a walk through of understanding and creating a website conversion funnel.
One of the keys to conversion is clear calls to action. But what is a CTA and how do you create them?
Another key: getting website traffic in the first place.
Still not sure about what conversion really is? Here’s a great example of an intuitive website conversion path.
If you’re getting excited about the idea of website conversion, then you’ll love CRO or conversion rate optimization where you systematically identify roadblocks to conversion and remove them.
If you don’t have time or budget for CRO testing, use other people’s insights! Like these 5 lessons learned from 10000 usability studies. Usability and CRO go hand-in-hand.
Hope these links help you get your website into the high conversion range.