Copywriters inspire people to take action by helping the words of your website inform and invite website visitors to take that next step.
And taking that next step is vital.
You don’t want website visitors to not know what to do next. You don’t want website visitors to come to your website and leave from your website without making some connection.
You want website visitors to feel hopeful that change and transformation is possible in their lives and that you may be their perfect supporter in their journey.
And getting to a place where they not only feel that you are a good match but also act on it is no easy feat. So how can we make sure the written text on our website is helpful, hopeful, and motivating? By hiring a professional copywriter.
What Makes a Copywriter a Good Copywriter?
Contrary to what many may think, a good copywriter doesn’t just play with words all day. Of course they are good at writing but the task of writing goes a lot deeper and is a lot more nuanced than just typing around in a word document.
A good copywriter also spends a lot of time doing research about their client’s needs and their client’s client’s needs. They are experts at marketing, knowing exactly how to apply marketing tactics to each piece they write.
When specialized in writing copy for the web, a good copywriter will be familiar with the types of calls to action that you will want to implement and know how to leverage language to compel website visitors to take that next step.
A website copywriter will also be familiar with SEO and perhaps even be able to do the research necessary in order to really optimize your website for search.
A good copywriter can also ghostwrite in a practice’s voice and can edit and proof pre-existing content to be correct and consistent with the practice’s voice.
What A Copywriter Can do for Your Online Marketing
When it comes to marketing your psychotherapy practice online, here are some of the things that a professional copywriter may be able to help you with.
- Website copy – imagine your about page, your home page, and your services pages all professionally written to inform, engage, and call your website visitors to action
- Newsletters – It is super important to have a newsletter and to make sure the newsletter subject line and content is keeping subscribers subscribed and to build that trust with them.
- Blog posts – For posts short or long, educational or inspiring, copywriters can write content for your blog. Depending on the copywriter, some may even be able to find and suggest images as well.
- Research – Writing, especially writing quality content for a blog, book, or other content marketing can take a lot of research. If you need help seeking out news, journals, experts, and other sources to help your research, a copywriter may be able to help.
- Prepare interview questions – If you are going to be conducting interviews for a podcast or even a written style for a written publication, a copywriter can help you prepare quality interview questions.
- Proof – If you’ve already had copy written and need it proofed by a second set of eyes or have written copy on your own and aren’t the best at grammar and punctuation, you might benefit from a copywriter proofreading the copy.
- Edit – If you want a bit more insight than just grammar fixed, copywriters often also offer editing where they can help with how things can be reworded, reordered, or restructured to really make your desired impact.
- Feedback – Maybe you’re not sure if your website copy is awesome or awful and need a professional’s opinion. Many copywriters offer consults, website auditing, or content reviews so that you can get their professional feedback.
Hiring A Copywriter. Worth It?
Should you hire a copywriter? YES!
Copywriters are a bit special. They write keeping both you and your clients in mind resulting in conversion-based content – content with the purpose of turning website visitors into clients.
And your website exists to get clients.
If you’re looking for a copywriter, one that I recommend is Juliet Austin who is specialized in writing copy for therapists. (She also has a great podcast where she gives away a lot of value around marketing online for psychotherapy practices and health-minded businesses which you should check out!)
Empathycopy: The Best Alternative To Hiring A Copywriter
For therapists who are just starting out in private practice or who just don’t have the budget for a copywriter just yet, we have a sister service called Empathycopy. It is a therapist website copywriting solution that helps you create solid drafts of your website copy that really speaks to and connects with your best fit clients: with empathy.
This is the perfect solution if you’re not sure on where to start with your website copy. Hop over to Empathycopy to find out more.
Should You DIY?
There are also a lot of classes where you may be able to learn some writing skills for yourself. But as with any business decision, you have to weigh the time it takes to learn and perform the skill to a professional level against simply hiring an expert or using some tools. Many times, it’s worthwhile to hire someone so you can spend your time doing what you love, helping people heal.
I hope this list has informed you a bit about what a copywriter or copywriting solutions might be able to add to your online marketing. And as always, if you have questions or comments feel free to tweet me anytime. Or just pop a note over to me via my contact page. I would love to hear from you.