The Bare Minimum Information You Need On Your Therapy Website

Websites are a crucial piece of putting yourself out there online. Any digital marketing efforts you make point back to your website.

But pulling together a therapy website can be overwhelming. If you’re already juggling so many practice building tasks, sometimes there just isn’t enough time to really dig into your soul and write the best website copy ever.

So what is the most crucial, bare minimum information to include on a therapy website? If you don’t have time to write the whole nine yards right now but need to put something up quickly, what can you do?

You’ll Need 4 Pages

There are four pages that you should have. Even if the information on these pages is simple, it’s good to start off on the right foot with having these four.

  1. Home
  2. About
  3. Services
  4. Contact

Now let’s outline the simple content that you can have on each page:

The Content To Write On Each Page

Home Page Outline

  1. First Section: An image, headline, and sub-headline
    1. Image that speaks to the benefits that your services offer
    2. Paired with a heading and subheading that speak to the benefits of your services, where you are located, and what you do
  2. Second Section: Services Snippet
    1. One short paragraph about the problems you help with
    2. One short paragraph about the benefits of therapy
    3. Link to your services page
  3. Third Section: About You Snippet and Image
    1. A photo of yourself
    2. One to two short paragraphs about who you help and how
    3. Link to your about page

About Page

  1. Insert an image of yourself
  2. Say hi, “Hi, I’m Kat Love…”
  3. Tell us who you help, “… and I help…”
  4. Tell us how you help, “…I provide a compassionate space…”
  5. Tell us something unique about you that would make your best fit client want to see you, “…I have 15 years of experience helping sexual trauma survivors…”
  6. Insert a second image of yourself
  7. Tell us the benefits of seeing  you, “…you can feel whole again…”
  8. Optional: Tell us about your professional background (keep it brief)
  9. Tell us what to do next to get your services, “…Call today for your free 15 minute consultation…”

Services Page

If you’re trying to keep things super quick and minimal, at this point it will be best to give an overview of all of your services at once – so keep this general:

  1. What are your services?
  2. Who are the best fit clients for your services?
  3. What types of things are they struggling with? Idea: you can make a bulleted list of the top 5 struggles starting with “you”, such as, “you feel…”, “you struggle with…”
  4. What is unique about you that makes them want to see you for the struggles you just mentioned?
  5. What are the benefits and outcomes of seeing you for your services?
  6. Tell us what to do next to get your services, “…Call today for your free 15 minute consultation…”
  7. Optional on this page: 1-2 photos demonstrating the destination your website visitor will arrive in once they heal with your help

Contact

  1. Your Full Name
  2. A photo of yourself
  3. A longer form call to action outlining how to get in touch with you and what happens when someone gets in touch.
  4. Contact Information
    1. Address
    2. Phone Number
    3. Email Address
  5. Optional: a photo of your office
  6. Optional: contact form
  7. Optional: map

What To Put In Your Website Header And Website Footer

Header

  1. Your name in a nice, readable typography (this will be your “logo”)
  2. Your website navigation (link to each page)
  3. Your phone number + short, verb-containing call to action. I suggest something like, “Call to get your free 15-min consultation 555-555-5555”

Footer

Insert your full address in the footer including your business name. This is for SEO purposes, usability, and credibility.

Start Small, Grow Over Time

This is all you really need to get started. As you grow your practice and have more time to do so, you will of course wish to grow your site as well. Maybe you’ll split the one services page into many, maybe you’ll start a blog or an email list, maybe you’ll just improve on the content that is already there.

But thinking that you should do everything perfectly right out the gate can be far too much to handle.

Start simple, start small, and plan to grow as time goes on. You’re a superhero therapist but even superheros aren’t immune to the limitations of time.

What do you think? Is this easy and simplified enough? Would love to hear if this simple, minimal therapy website content idea helped you get started with your website. Reach out and let me know.

About Kat Love

Hi, I'm Kat! I'm the founder and lead designer here at Empathysites. Therapists helped me heal from childhood sexual abuse so now I help therapists with creating their websites. I write on topics like website design, strategy, and turning website visitors into clients. Reach out anytime if you'd like to say hi. PS. my pronouns are they/them/their. Thanks.