Marketing consultant and copywriter for psychotherapists Juliet Austin and relationship therapist and founder of the Australia Counselling Directory Clinton Power talk blogging to grow your psychotherapy practice.
- Why blogging matters on a psychotherapy website
- What makes blogging such a powerful form of online marketing
- Some of the most common blogging mistakes therapists are making
- Where to get ideas and inspiration for blog posts
- One thing that you can do right now to start growing your practice with blogging
Watch the video to get these online psychotherapy practice marketing insights and more. Session notes and links can be found below the video embed.
Session Notes + Links
Blogging Matters on a Psychotherapy Website
If you want a sustainable business online, you need some form of content marketing strategy.
The written word is never going to go away and having written content will help you build relationships with people.
Blogging helps website visitors get to know, like, and trust you.
It is easier to convert someone that has read some of the content in your blog. Blogging generates warm leads, instead of cold leads. Warm leads mean they already know you and are familiar with your solution.
Blogging is important for SEO. If you’re a psychotherapist and you want to be found, you need a strategy that creates visibility for search engines. Creating content on a regular basis gives search engines fresh content, more pages to index, and then there are more chances that your content will be relevant to search queries.
What Makes Blogging So Powerful?
Blogging positions you as an industry leader. It also helps people that come along perceive you that way.
An important difference between an email newsletter and blog is that once you send your email out to your list it doesn’t exist anywhere. Meanwhile, a blog is almost like having land that you have equity in. Over time, as you create content, your blog grows.
Bonus Tip: You can actually write blog posts and use them as newsletter content, such as excerpts with links, within your email newsletters.
The power of blogging is that it’s a lasting strategy that you have to market. It’s not a one time thing.
“The more you blog, the more value you give, the more content you have on your site, the more chances you have of being found on search engines” – Juliet Austin
Content is valuable and will continue to work for you as long as you have your practice. Even if you are reluctant to blog, starting small with blogging once a month, you’ll have incrementally grown your website over a period of time.
Search engines want to send the best possible search results to searchers, and if you have helpful, valuable, interesting content google will start to see you as an expert in your niche and sending traffic your way.
It’s long term strategy! And similar to offline and community marketing, online marketing also takes work.
4 Blogging Mistakes to Avoid
1. Blogging on a Hobby Blogging Site
Blogging on hobby blogging websites, such as blogger or wordpress.com, don’t look like serious businesses.
The solution: use wordpress.org(self hosted) where you own the blog and the content. It gives you full control over the look and feel and functionality. WordPress is free and just takes a domain, hosting, and the installation.
2. An Unmotivating Blog Post Title
Not having a good blog post title, you need it to get attention. It’s actually more important than the blog post because no one will read it.
The solution: put some time into learning how to write awesome blog post titles.
3. Poor Style and Structure
Long unreadable chunks of text, no headings, and poor formatting are all things that you want to avoid. Poor blog post structure doesn’t take into account that people scan articles online.
The solution: Use short paragraphs, headings, and subheadings. Include a good image to attract attention and draw the eye in. Tell the reader what your post is about and inspire them to read further. Taking some time to study how blog posts are structures can ensure your time investment in writing posts is effective.
4. Writing Like An Academic
Therapists often make this mistake because of their background in academic research and writing. Their blog posts are very clinical, detached, or written with really complex sentences or references.
The solution: Write in a casual way that emotionally connects with your readers. Comprehension is not as good online so keep in mind that your blog is not the place to show off your amazing psychology vocabulary.
Where to Get Ideas and Inspiration for Blog Posts
- Listen to your clients because you will hear their core problems and struggles. Of course protect their confidentiality but just paying attention to what clients are suffering with when they reach out to you is the easiest place to start with blog post ideas.
“You’re never going to run out of ideas if you are listening carefully.” – Clinton Power
- Read stuff in your niche and then put your own voice to popular topics
- Staying narrow in your topic will help you have more topics and to keep topics compelling
- Stay aware of the news and write about your expert opinion on a story. You can even ride the wave popularity around a trend by posting about your blog post on social media. Twitter is a great place to hashtag your link in a tweet because it’s a place people are reading the news.
Bonus tip: Write your ideas down and keep an ideas list going all the time. This way, you’ll have something to write about instead of sitting down at the computer and drawing a blank.
One Thing You Can Do Right Now to Start Blogging
Juliet’s Tip: If You’re Fearful or Reluctant to Start a Blog, Just Do It.
Whatever your fears are or reluctance is to blog, it’s worth it to start blogging today. For one, blogging will help you be competitive in a saturated market. So if, for instance you’re afraid that your writing isn’t very good, maybe you could hire an editor or invest in some spelling and grammar tools. Doing what it takes to push through and start blogging will be a worthwhile and lasting marketing investment.
Clinton’s Tip: Start Small
Many therapists feel that they don’t have time to blog. If you feel overwhelmed as it is, juggling your practice, family, and more, give yourself permission to start small. Break it down, start small, and try and stay consistent. Here’s an outline on the how to:
Schedule a time to write for 20-25 minutes per week and when each post will be published
Write on common problems that your clients are struggling with
Posts can be short, even as little as 400-500 words.
How To Write Blog Titles That Grab Attention (free training 4th May 2016 until 15 May 2016)
The Ask Juliet And Clinton Show (free membership area)
The Ask Juliet And Clinton Show Facebook Group
Clinton Power + Associates Website as a relationship therapist
The Australia Counselling Directory membership site offering marketing training, community, and highly visible search engine directory listings.
In the video, Juliet and Clinton gave some amazing ideas on where to get blog post ideas. If you’re still stuck, take the blog post idea generator for a spin.
There’s also a link love link collection full of even more links about blogging in private practice.