There may be a time when you don’t feel like your website is all that great. Maybe the design is a little outdated or the colors just don’t connect with your website visitors the way that you had hoped. Or maybe you’ve changed direction and have started serving a new niche or added in new services.
But what if you don’t have the time or money for a website redesign (despite having clear signs of needing one)?
There are still some things that you can do to improve your website. Here are 5 ways that you can improve your website right now.
1. Reduce clutter
Instead of focusing on what you think you need, focus on what you don’t. To evaluate what’s necessary and what’s just extraneous, first identify the primary tasks your website visitors will be completing on your website. What is the central thing that needs to be accomplished the primary call to action? Get your phone number and book that first phone call? Sign up for your newsletter? Once you identify the core purpose, it’s easier to clear out the clutter.
2. Make things more consistent
Consistency might be applicable to things like the sizing of your photos, the way you use headings in your copy, or the way you always link to your email address throughout your site. You don’t want your website to be boring but there is a certain comfort to be found in familiarity and repetition. Are the featured photos you are using in your blog all different sizes? Are there other design or content changes that are not consistent?
3. Refresh your copy
Revising your website’s copy is something you should be doing on the regular but if you haven’t revised your website’s copy in a while, this is a great way to give your website a boost. Can the copy be updated to fit your current needs? Or maybe you want to go through and increase readability by using headings, bulleted lists, and other formatting to make your copy more skimmable.
4. Get new photos
Both the photos of yourself and the photos that you’re using on various pages and blog posts are a valuable form of visual communication. Try hiring a professional photographer for photos of yourself and find new, free images for your pages and blog.
5. Convert better
On each page, think about what you would like your website visitor to do. Is there anything that you can change to inspire action? For instance, on the home page, adding a button to book a first session. Or perhaps adding a contact form on your contact page to make it easier for people to be in touch. Better conversions can also mean putting vital information on every page.
Evaluate Your Website Often
Even if your website is pretty cool already, these are also great things to keep on top of when it comes to caring for your website. Just like your business and marketing needs to keep up with the times and be re-written and evaluated, so does your website.
So tell me, are there any small ways that you care for your website?