The Top 5 Hidden Struggles Behind Creating a Therapist Website

In our current world, the internet has become the place that we connect. Online, we seek out everything from information and entertainment to social interaction and shopping. It’s where we share our thoughts, opinions, and experiences, and where we stay updated on current events and trends. It’s a platform for learning, a source of inspiration, and a hub for creativity and self-expression.

And online is also where we seek mental health support. 

The primary gateway that connects individuals to therapists they are seeking is the internet. And as a therapist in private practice, it can be helpful to not only recognize the importance of your website but also the challenges you may face as a therapist creating a website.

Your Website Is The Heartbeat of Your Practice

Your website is an initial touchpoint for potential clients, offering them a glimpse into who you are and how you help. You want it to be clean, streamlined, and reflective of the authentic you. And part of that is certainly creating a warm, approachable space that communicates your message effectively and invites clients in. 

If you’re able to present this information in a user-friendly manner, explaining your services clearly without overwhelming visitors with jargon, you’ll be more confident being seen. Along with the words, the visuals are important too: visually branding yourself using the right colors and design can convey your niche and resonate with your audience. 

Your website is super important for getting people interested and becoming your clients. It’s a powerful tool that helps you portray what you do and guides them in choosing you. Plus, it’s key to getting referrals from the right kind of people. 

If only creating a therapist website was easy… 

There Are Unseen Obstacles in Building A Therapist Website

When you’re browsing the internet, looking at therapist websites, it might be easy to feel like every other therapist has it all figured out. But behind the professional portrait photos and swirly fonts, many therapists grapple with a myriad of hidden challenges in developing and maintaining their websites. From technical hurdles to perfectionism-induced procrastination, the path to creating an effective website can be hard.

In the therapeutic journey, we often emphasize the process of bringing what’s hidden into the light. Connecting into what’s underneath can catalyze a whole new level of healing. Acknowledging and understanding these battles could mean shining a gentle light on parts of ourselves that may be longing for our care.

Discussing these struggles may also help validate how normal they are. If any of the struggles resonate, it may be of some comfort to know you’re not the only therapist that’s noticed something similar in their experience.

By having conversations about what’s rising up in the website process, perhaps we can invite these hidden struggles into our consciousness, show up and care for ourselves, and embrace the journey towards creating a meaningful online presence.

Top 5 Hidden Struggles Behind Creating A Therapist Website

(Based on my personal witnessing of private practice therapists over 8 years of making therapist websites) 

1. Hiding Who You Are 

You know your website should show who you are and what your practice is about. But it’s hard to get it to really reflect the real you. This misalignment can make you feel like your online presence doesn’t match who you truly are, which can be disorienting. It creates a disconnect between your true self and how you present yourself to the world, leading to discomfort, a kind of “ugh” feeling. 

This inauthenticity can also go against what you’re working on in your own personal growth and healing journey: self-acceptance.

2. Technology

Technology can be overwhelming, especially if you’re not naturally a tech enthusiast. Making a website involves technical stuff that can feel like a hidden challenge. Especially if you carry shame around not being as tech capable as others. 

On a practical level, struggling with tech may leave you feeling lost and unsure of how to make your website at all, much less how to make it look appealing to people looking for help.

3. Perfectionism

Creating a website can stir up hidden anxieties, and this is especially true if you struggle with perfectionism. The fear of not making every detail just right can stop you in your tracks, making the whole process much harder. This is even more true for websites where there are a lot of details: words, images, tech stuff. You might find yourself thinking, “there are so many things that need to be perfect!”

In an unending pursuit of meeting an impossible standard, you might find yourself stuck with a partially-completed, but not-yet-ready-to-launch website for quite some time. 

4. Writing Words You Feel Confident About

Writing the words for your website is a crucial step, but it’s often a hidden challenge. Figuring out what to say and how to say it can be really tough. Doubting yourself and overthinking can slow you down and you might even wonder sometimes if you should even be writing by yourself at all. Maybe you need professional help. 

The discovery that writing a website is so challenging can be particularly rough on therapists. You might feel like, “hey wait a minute, I went to grad school AND got licensed.. writing some words for my website shouldn’t be this hard!” 

5. Seeking Help

As a therapist, you want your website to reflect what you’re good at, attract the right people, and show your true self. But with all that’s being brought up for you, you’re needing support.

And while you know that having someone guide you through can make a big difference, it’s still challenging to reach out. Perhaps it’s a fear of appearing inadequate or a desire to be in control. Or maybe it’s worrying about burdening others.

And although you’d tell a client that seeking help is a strength, it’s a struggle to follow that own advice yourself. (Makes sense!)

Creating A Website That Mirrors The Authentic You

Creating an online platform that authentically mirrors who you are as a therapist is an ongoing journey, one that requires patience, understanding, and the willingness to embrace growth.

As we’ve explored the common hidden pain points therapists face in building and revamping their websites, it may be comforting to know that these obstacles are not insurmountable.

The first step is to acknowledge what may be coming up for you and then seeking out the support you need, whether it encompasses emotional holding, technical expertise, writing assistance, or comprehensive guidance through a four-phase program that guides you step-by-baby-step through the process of website creation. (Ahem, the program is what we do here at Empathysites). 

It’s possible to create a website that resonates with your target audience and, most importantly, accurately reflects the exceptional therapist you are. 

Remember, your online presence is an essential extension of your practice—make it shine with authenticity and purpose. You got this.

Kat Love

Hi, I'm Kat! Therapists helped me heal from childhood sexual abuse, so I've helped them with websites and marketing for over 7 years. You can get a website designed with us or write your therapist website in the easiest way possible with my easy, fast, and affordable sister solution called Empathycopy. Glad you're here.