The Authenticity Crisis: Therapists Speak Out About Their Websites

Your therapy website is a key piece of your online presence—a place where potential clients first meet you and understand who you are and how you help. But for many therapists in private practice, there’s a common issue: their websites don’t quite capture who they are. 

Survey Says: Therapists’ #1 Challenge Is Creating An Authentic Website

In a recent survey of over 50 therapists, we’ve discovered that the top most common pain that therapists with websites experience is feeling like their website doesn’t portray the real them. 

In this article, we’ll share what therapists tend to feel when faced with this challenge. There are multiple ways that this misalignment can arise but all routes point towards a therapy website that doesn’t authentically represent the therapist themselves or the clients they want to attract. 

“My Website Doesn’t Feel Like Me”

  • “I have a website but it doesn’t reflect me.”
  • “It doesn’t represent who I am.”
  • “Feels overwhelming.”
  • “Feels dark and not clean and light.”

When you visit your website, does it resonate with who you are, what you value, and the unique way you show up in session? If your site feels detached from who you truly are, it can also lead to a reduction in confidence (in extreme cases, feeling ashamed or embarrassed of the website). Many of our survey respondents voiced concerns about their sites lacking that genuine reflection.

“I’m Unsure About the Wording”

  • “I don’t know how to find the right words that are not so generic and that can capture people.”
  • “I have the hardest time writing copy.”
  • “I question if my site says everything I need it to say.”
  • “I sound very clinical/jargony at times which is NOT ME.”

Sharing your compelling message is at the heart of your website. Difficulties with knowing what to say or how to say it can indicate that your website isn’t accurately conveying you. Many survey respondents shared their anxiety about writing or expressed a need for guidance in finding the right words because they hadn’t found them yet. 

“I Have A Website But I’m Not Thrilled With It”

  • “My website feels slapped together out of desperation just to have something up there.”
  • “I have a website but I’m not that thrilled with it.”
  • “I have a very rudimentary site already – just sitting there – don’t like how it looks – it doesn’t feel good.”
  • “My site is built but it’s not published and I won’t be hitting publish on it.”

If you feel like your website was rushed or a makeshift solution just to get by, there’s a chance that it won’t feel aligned with who you authentically are. It’s hard to capture the depth of authenticity that you and your practice embody when resources to invest in creating a site are limited. Our survey participants often mentioned their dissatisfaction with their website if it felt rushed, low quality, or unfinished. 

“My Website Doesn’t Speak To The People I Want To See”

  • “I have a website and it doesn’t really sell my services.”
  • “My website doesn’t speak to the people I want to see.”
  • “I want my website to speak to those who really want my services.”
  • “I am afraid I’m not capturing everything I want to say to my ideal client”

A website should speak directly to who you want to help and how they want to be helped. Attracting your best fit clients is easy if your words align with the clients you most want to attract.. Interestingly, reflecting your clients accurately connects into this challenge of not feeling like your website aligns with you. Part of who you are as a therapist is who you help. Many respondents to our survey expressed they feel invisible or unheard due to their websites not resonating with the right audience. 

“My Website Hasn’t Grown With Me”

  • “I have a website, it just reflects the old me.” 
  • “My website needs to be more reflective of where I am and what I’m doing now.”
  • “I have a better sense of who I attract now.”
  • “Needs a refresh! Like updating a wardrobe to freshen things up.”

Your therapist website should evolve with your practice. If it doesn’t align with what you offer now, or who you’ve grown to be, it might not effectively reflect you. Many survey participants highlighted their struggle of needing their website to grow with their changing practice but feeling stuck with static representation. 

Your Website Can Reflect You

You want your website to be a vibrant reflection of your practice, communicating the unique way you help to the unique clients you serve. 

Yet if you recognize yourself in this article, you likely feel like something is not aligned. And to that I say, join the club – it’s an unfortunately common way for therapists to feel about their websites. 

Our data shows that there is an authenticity crisis when it comes to therapist websites. 

The good news is that it is a solvable problem.

Nearly all of our survey respondents shared that they wanted support in revamping their website. How about you? Where are you at with needing support? 

Maybe your website journey has often felt like an endless cycle of roadblocks. Perhaps you’re craving a more dynamic site, but your time and skills fall short of your aspirations. You’ve ventured into the DIY realm, only to find it tougher than expected. Does the thought of redesigning your website fill you with anxiety? 

Recognizing the need to redo your private practice website is one thing, but feeling overwhelmed by the process is a common struggle.

So my deepest encouragement is to connect into what you are needing and find aligned support. We here at Empathysites would love to help. All the support you need is available. Go find it! 

Kat Love

Hi, I'm Kat! Therapists helped me heal from childhood sexual abuse, so I've helped them with websites and marketing for over 7 years. You can get a website designed with us or write your therapist website in the easiest way possible with my easy, fast, and affordable sister solution called Empathycopy. Glad you're here.