Seven Ways Your Therapist Website Can Work for You (Just Like an Employee!)

I’d like you to meet someone, someone with whom you are already acquainted with but have been undervaluing for a long time…

…the employee that you didn’t know you had: your therapist website.

During all of the hours you spend doing the things you need to do for your practice, your website is working. It’s also working when you’re sleeping, out for coffees, or regretfully supervising that school trip.

Your website attracts potential clients and lets them know all about your solutions. Your website answers their questions, can automatically post blog posts, can offer downloadable forms or fillable forms, and can hook up to a client portal with your online scheduler too.

Depending on your specific practice needs and processes, your website, aka:employee, may need to accomplish different things and fulfill different roles. What problems do you have in your practice that your employee can solve for you? 

The seven ways your therapist website can work for you listed below may inspire you to use your website’s full potential. Increase the ease in your practice with these insights.

Seven Ways Your Website Can Work For You (Just Like An Employee!)

1. Front Store Greeter: Makes A Good First Impression 

Your therapist website is like the front-of-the-store greeter. That person that makes anyone walking in feel welcome.

In an online context, that greeting is very heavily reliant on the look of the website. Things like design, color, images will either make a visitor feel welcomed or like “wow, this isn’t the place for me.”

So how your employee appears to others will say a lot about you. Your employee should represent you and your solutions.

Professional, helpful, healing, are all words that come to mind so if your website’s appearance comes across as outdated, cheap, or broken, then that is not a good representation of your practice. Would it be worthwhile to put some thought into a new employee uniform?

2. Store Staff: Guides Visitors to The Information They Are Seeking

How rude would that be if a supermarket employee was asked, “Where can I find the corn tortillas?” and the employee took them to the baby diapers? Super rude, right?

Because that happens all the time on websites. You click on something, expecting something, and something else entirely is what happens.

Or, worse yet, you’re faced with options for things that are not recognizable. I don’t know if I need “Soul Healing” but I do know I need “Anxiety Therapy.” The menu says “Soul Healing” though?

Use what you know about your clients to foresee what visitors may want to find. Your navigation should be logical and help them find their way just like a store staff member who will guide a store visitor to the exact item they are looking for.

3. Sales Person: Explaining What You Do And Suggesting Clear Paths To Getting Your Help

Sales, it’s a requirement in order to get clients but that doesn’t mean you have to do it alone. You can “hire” your website to do sales too.

What solutions do you offer and how can your website visitors get your solutions? Should they call for a free consultation? Do you have a form they need to fill out first?

What’s the first stepping stone to get from looking at your website to in your office? Your employee can not only share about who you are and how you help, it can also clearly invite website visitors in by sharing the next step to take to go from being a website visitor to your client.

4. Scheduler: Get New And Existing Clients Scheduled In

If you don’t have an assistant to answer your phone and schedule appointments, a website can be a great way to encourage both new-clients to schedule in for a first consultation call or for ongoing clients to access a portal through which to schedule.

Adding online scheduling on your website can help cut down on admin for you.

If a scheduler isn’t for you, another option: set up a HIPAA compliant “appointment request” form. The form can gather information about how a website visitor would like to move forward with an appointment.

5. Secretary: Answers Frequently Asked Questions

Your website can act as a secretary that has anticipated the questions that your potential clients have and addresses them up front.

If you tend to get questions over-and-over, you can gather and answer them on a FAQ page. Other pages, like your About page or Specialization pages, may also be logical places to place FAQ sections. How can you ensure the content of each page properly addresses the things you know your incoming clients are most curious about.

You might also notice super practical questions could be answered on your website as well. For instance, if you constantly get asked about where clients should park their car near your office, why not have clear description on the parking situation for your office on your contact page?

6. Marketer: Builds Trust and Positions You as an Expert

Your website also fulfills the role of a marketer, marketing you and your practice 24/7. Your website can showcase your content including blog posts, downloadables, and other high value content.

Functioning as a storyteller, it ensures easy accessibility and searchability, while also demonstrating how you help. Through consistent and insightful content, you’ll also establish credibility as well which serves to attract not only potential clients but builds trust with potential referral sources too. Imagine your website really connecting and forging deep and meaningful relationships with clients and beyond.

7. Brand Builder: Inspires Hope 

The most effective therapist websites will help visitors with something they need so desperately: to feel hopeful for their future. Landing on your site should help visitors feel that there is someone out there that will help them feel seen, heard, and less alone and comfortable to reach out.

Your website can be empathetic and trustworthy from day 1, like an employee that builds out your brand in a way that helps people know healing is possible.

Your Private Practice Website is Your Employee: Make It Work!

Your website being good or bad at it’s jobs can mean the difference between building good relationships or not, between representing your services authentically or not, or between saving you money by fulfilling duties, or costing you money by slacking off.

No website can be an absolutely perfect employee, especially given all of it’s potential. But there are surely some improvements to be made to get closer.

Action step: make a list of what responsibilities your employee is doing well and also what it could improve. What would it take to get your website to “employee of the month” status?

Have you ever considered before that your therapist website needs to work for you? To be your best employee? What do you think of this concept? I would love to know if this has been a helpful concept for you.

Kat Love

Hi, I'm Kat! Therapists helped me heal from childhood sexual abuse, so I've helped them with websites and marketing for over 7 years. You can get a website designed with us or write your therapist website in the easiest way possible with my easy, fast, and affordable sister solution called Empathycopy. Glad you're here.