How To Save Time And Money Using A Therapist Website Template

Most therapy private practices are solo or small businesses. This means that marketing budget is small and with so many business building tasks to get done, free time is scarce too. With the small financial and time budget, it makes sense that therapists would like to save time and money when it comes to their website. That’s where a therapist website template can come in.

In this post, we’ll discuss the time and money saving benefits of using a therapist website template website solution vs. seeking out a designer or an agency to design and code a custom website for your marketing needs. But there are some pitfalls and caveats to lookout for too when selecting your template-based-solution so we’ll cover those as well as how to avoid them.

Ways That A Therapist Website Template Can Save You Time And Money

Save Time: Quick Set Up

Most therapist website template options are quicker to set up than a custom website process. This is because templates are designed to be more globally supportive with both design and functionality features controllable from a panel vs. something that needs to be coded and configured on the code level.

With all the built in features and options, setting up the website is much quicker for you or your website solution. This means lower costs and quicker turn around times.

Saves Money: Lower Investment

Custom website start at around $3000 and go up from there. With custom sites, you also have to anticipate any updates or extensions that you may wish to add and add the cost of those in during your initial project or add them in down the road.

With templates, you can find them for a much lower price. If you DIY, WordPress templates for example, cost around $100. If you’d like support, another pricing example is our solution here at Empathysites which is just $75/month and you save time with done-for-you tech and design customizations.

Save Time: Foreseeing The Results

With custom website options where you hire a designer or an agency, you’re able to check out their portfolio but short of pulling out a crystal ball and gazing into the future, you won’t be able to preview the exact result that you’ll get.

With templates, it only takes a bit of imagination to imagine your results. You get a clear preview of layouts, fonts, and other options by just imagining your content and customizations in place. This ability to foresee the results can also save you the time it takes to do a custom website revision process.

Save Time and Money: Supports A Grow-as-you-go Approach

With a custom website project, you’ll want to have a clear picture of both your immediate and near future website design and functionality needs in order to scope the website design project and code the site into existence.

In some custom designed websites, the only way to add further functionality or design changes down the road is to hire your designer or developer to add it with further code. This puts a lot of pressure on you as far as having to know what it is you need from day 1.

But if you are not experienced at having a website or not sure where your digital marketing strategy is heading, how could you possibly have everything already figured out?

So this is another benefit of using a template. You can grow-as-you-go which saves both time and money.

This means that on day 1, you might only need a simple 4-page website and then, 6 months later, decide to start email marketing. Instead of having to pay and wait to have something coded into your site, you can just use the template’s already existing built-in functionality to add it when you are ready.

Another great example of this is when you first put a website up, you might not have complete clarity on your visual brand. Perhaps down the road, you’ll start investing into a discovery process and get a logo and new colors. A grow-as-you-go templatized approach means that you’ll be able to insert the logo and adjust the colors easily instead of need a developer to re-code your custom site. The expense of hiring your developer is not there if you have a good template.

But, If You Select A Bad Template, You Won’t Save Time Or Money!

Spend Time And Money: Can Be Impossible To Make Certain Technical Adjustments

Certain technical level adjustments, depending on the template, can be impossible. This becomes an issue if things like technical SEO are not up to standard or if you would like to integrate a functionality that requires major code-level changes.

If you get trapped in a technically bad-fit template, it means you’ll spend time (and maybe money) moving to a new template. Unfortunately, unless you’re a code geek, you may not be able to evaluate if a template is appropriate for the current or future integration that you may need.

How to avoid this: make sure that you get the consultancy you need around your therapist website template solution. Put some thought into what you need, be curious, and ask questions.

Spend Time And Money: When Customizing Your Template Is Complicated

If you are purchasing a template with the idea of creating a custom feel but it turns out that achieving that custom feel is beyond the built-in options that already exist on the template, then you may still need to hire a website designer to implement changes for you.

Depending on the number of changes that you’ll need, the resulting project with your designer customizing your template can end up costing as much or more than a custom site would have.

In addition, if the website designer does adjustments incorrectly, you’ll be risking the reliability and security of the template itself. Which could incur more costs, time, and frustration.

How to avoid this: find templates that are as close to your desired look-and-feel as possible and that also have the design flexibility you need to get it customized to your visual voice. Checking out a showcase to see how different finished sites can look from the original template can help you determine if a template is flexible enough to be customized to you too.

Spend Time And Money: It’s Not As “Easy” As They Say It Is

Many therapists have tried to set up a template and realized that even though they are marketed as “easy” and “diy” and “anyone can do it”, that it’s not actually the case for all templates.

In a lot of cases, these “easy” templates can be quite complicated. Here are a few things I’ve heard therapists say:

  • There were too many options and I don’t know which one is the right one
  • I spent hours and hours doing research on how to change one little thing
  • The support desk takes a long time to get back to me and I’m still confused
  • I set aside a weekend to put my site together but it wasn’t enough time. I ended up spending probably 50 hours over two months creating my site.

Templates are supposed to be easy but sometimes they really aren’t! Depending on a number of factors including the template itself and what you wish to do with the template, it can be more or less complicated to work with.

If you end up investing in a template that is difficult, you may get stuck spending time trying to customize it or trying to research and move to another template. Or you’ll have to spend money to hire someone to help more than anticipated.

How to avoid this: Do your inner and outer research. Outer research: ask other therapists what their experience has been like using a therapist website template based solution asking about ease-of-use. But at the same time, do the inner research, assessing where you stand with answers to questions like, how interested am I in learning website design? Or, how frustrating would it be if I spent 50 hours building my site?

Spend Time And Money: Developers Can Disappear Leaving Your Site Vulnerable

Similar to how a car needs regular tune ups and servicing, so does any website template. This includes templates that are hosted and ones that are not.

Some templates have better support than others. Support needs to include important security patches to keep hackers out – so this isn’t just about keeping a template looking pretty.

When using a template, you are at the mercy of your template designer. If they decide to stop supporting and updating the template, you may be at risk for breaking or hacking on the site which will cost time to move away from the template or money to hire someone to help.

How to avoid this: while you are researching your options be sure to research the reputation of the template creator. How long have they been designing and developing templates? What size is their user base? How dedicated and passionate are they about serving therapists? Making sure to also research a template’s creator can help ensure they can be counted on for that necessary ongoing support.

So To Get The Time And Money Savings Be Sure To Find A Well-Made and Well-Supported Therapist Website Template Solution

Whether you are going the DIY route with a therapist website template or getting help customizing one, templates are the answer for most small and solo therapy practice website needs as long as you take time to research the options.

Knowing what the downsides to templates can be and how to avoid these downsides before investing can help you get the most out of your selected solution.

Instead of starting from absolute scratch, templates mean you can create a website with less time and money upfront. They also allow you space to grow and change, which is a vital piece of how you’ll want to approach your marketing efforts over time.

Did you start with a template? Or do you have a custom site? If you used a template, did you customize it? And if so, how much of a challenge was it? Was it harder than you thought?

Let me know by reaching out anytime. Happy to hear from you.

Kat Love

Hi, I'm Kat! Therapists helped me heal from childhood sexual abuse, so I helped them with websites and marketing for around 5 years. You can still write your therapist website in the easiest way possible with my easy, fast, and affordable solution called Empathycopy. Or stick around here on the Empathysites blog to get your fill of helpful website and digital marketing insights for therapists. Happy to help. Pronouns: they/them/their