The fact that so many therapists have “Resources” pages on their websites confirms what I know to be true about therapists: they deeply care about helping people, even people that aren’t clients.
And that is something to be commended. If you have a “Resources” page on your site, I love you for that.
However, you may want to remove that page from your site. And I’d actually say that not having a “Resources” page is even more compassionate than having one. Here are four reasons why:
- Your website visitor is seeking therapy specifically, not “Resources.” A website visitor arrives on your website because they have already determined that face-to-face help is what they need, otherwise, they wouldn’t be on your website.
- Your website navigation is for discovering more about you. It’s unconventional in a bad way to have a page of links away from your site within a navigation area that is typically reserved for items about you and your services. Stick to what someone would expect.
- You might actually increase your website visitor’s anxiety. As a therapist, you may be delighted and fascinated by mental health research but for many of us non-therapists, it can feel overwhelming or even anxiety-increasing as it feels like there is so much we don’t know. A “Resources” page could trigger that feeling in some of your website visitors.
- You don’t need to replace google. The website visitors who are actually looking for books, community centers, organizations, and and other resources already have the ability to find links via a search with their favorite search engine.
Sharing what you know and curating resources does have a place on your website, just not on a “Resources” page.
If you have a lot of resources, here are some crystal clear ways to use all the awesome resources you had listed on your “Resources” page.
How To Put Your Resources To Use
The key to putting resources to use is to use them as content and as networking inspiration. Instead of just having a page with a long list of resources, you can use all of these helpful resources in the format that makes sense to your website visitor. Here are some specific ideas:
1. Write a series of blog posts or videos, one for each resource.
This works well for things like books you recommend. So have a blog series called, “Must Read Books: _________” and fill in the blank with the book title. For example, you might have “Must Read Books: The Courage To Heal”
Inside the post include a mini review of the book. Here’s a quick outline you can use for structuring this sort of blog post.
- Who should read this book?
- Why they should read it? What are the benefits?
- What topics are covered in the book?
This is a great way to turn resources into easy-to-write but high value blog content. If you have 10 books that you would recommend that means 10 blog posts, one for each book.
You can also create a series for other types of resources too. Apps, healing stones, restorative outdoor walking locations local to you, the possibilities here are endless.
2. Create blog or video content that includes your resources by-category
If you have resources that are necessarily a sort of “directory” of resources, you can of course have a blog post that lists them out.
For example, you might have a list of “Crisis Lines and Chats for Suicide Prevention” blog post and then list the crisis numbers and links to the websites. This post can easily be linked to and shared for those in need.
You can also roundup other resources in list-style posts like “Top 5 Books for BPD” or “Apps That Help With Anxiety”
3. Create blog or video content that features a few resources together
This works well for yearly roundups like
- “My Favorite Mindfulness Books Of 2016”
- “Amazing LGBT Online Resources”
- “Non Profits Advocating For Trans Rights”
Here for instance is a great example of a video of Uriah’s favorite books for 2017
4. Use resources as guest blogging inspiration
Sometimes the most effective place to blog is on someone else’s blog. Resources that you highly recommend may provide ideas of who to reach out to for guest blogging.
Are you linking to a popular blog on trauma therapy? Are you referencing the book written by a relationship expert blogger often? These are great ideas of who to become friends with and where to write.
5. Write social media posts on each resource
Part of any winning social media content strategy includes curation and that should include high value resources.
Once you write helpful posts about resources, you can schedule them to go out each month. You can also create branded visuals for the resources to allow you to share on visual platforms like instagram or pinterest.
If you are listing organizations and people in a resources page, do they know about it? Can you reach out to them and tell them they are awesome? What about doing an interview with them for your blog?
There is actually an opportunity to turn resources into real relationships. These relationships will help you get known and land potential referral sources.
Make Your Resources Work For You
There are ways to put your resources to work as high value content and networking inspiration. Instead of just listing them on a page, you can use each one in a way that is both highly helpful for your website visitors and clients as well as being some go-to inspiration for your marketing efforts.
Even resources that you think, “oh, everyone knows about this” can be useful to those of us that don’t actually know about it. Even if you think something is easy and obvious, it might not be the case for people that haven’t studied psychology for 4+ years or obtained the level of training that you have. So even starting with resources that are “easy concepts” can be a good start towards putting yourself out there in a meaningful way.