Therapist Website Mistake: Having an Invisible Office

A sad tree in the corner of an office

People carry the internet in their back pocket. Today, it’s super fast and super easy to research in an ever-growing database of information.

But with that speed and access to information, we are also faced with the challenge of evaluating if information is legitimate.

And this happens when website users are looking for face-to-face, local services. How website visitors evaluate the credibility of a business online is actually a well researched topic.

One item that is sometimes overlooked on psychotherapy websites that can boost credibility of your practice online is photos of your space.

If you don’t have photos of your space, what’s there? An invisible office: the healing space that you claim to provide but isn’t seen.

A way to avoid having an invisible office on your psychotherapy website? Include high quality, professional images.

The Three Reasons You Need Images Of Your Office On Your Website

1. Establish Trust

Therapy clients looking for therapists online are looking for a trustworthy professional. they have to trust you enough to feel comfortable reaching out to you. Your website is there, helping them find out about your services, but they have anonymity and no obligation to reach out to you so there’s no commitment.

There’s actually a barrier that they have to jump over to take that next step and reach out to you. They have to expose who they are when they reach out to you which, if you think about it, is already a confidentiality risk. They have to trust you with their information and spend their time and energy. A photo of your office space increases trust and the likeliness that they will call or email and get in touch.

2. Demonstrate the Journey

It is hard to find a therapist. It’s hard because you’re already suffering and then trying to search through endless profiles on PT is not that fun and easy.

So make the journey of healing with you less of a mystery by showing them the space that they’ll go on that journey in. They shouldn’t have to use their imagination about what solution you are offering and where it would take place. An office address is not the same as seeing a cozy space.

3. Be Real

Showing that there’s a real office helps visitors believe in you. The internet can be a cold place. We are, after all, only looking into screens on which there is 2d images and text when we browse the internet.

Showing your real-life space, full of furniture and textures and light and color, will help you show that you are a legitimate practice and gives a major boost to your real-ness. Other realness booster: pictures and videos of yourself.

Photos Of Your Office On Your Psychotherapy Website Is A Good Idea

We all know that anyone can put together a website and say that they’re a therapist. So what are you doing to make sure your website visitors see that you’re a trustworthy, qualified expert and not an untrustworthy person merely posing as an expert?

Photos of your space is one way that you can help build that trust and good website design is another way to build that trust too btw.

Giving website visitors a preview of the journey ahead helps them choose you as being able to imagine the therapeutic healing is only improved with the gift of visuals.

Kat Love

Hi, I'm Kat! Therapists helped me heal from childhood sexual abuse, so I helped them with websites and marketing for around 5 years. You can still write your therapist website in the easiest way possible with my easy, fast, and affordable solution called Empathycopy. Or stick around here on the Empathysites blog to get your fill of helpful website and digital marketing insights for therapists. Happy to help. Pronouns: they/them/their