Nothing will fit you quite as nicely as a tailored suit just as nothing will fit your practice’s purpose quite as nicely as a custom website.
Just like a tailored suit, making a custom website is also a service. You aren’t merely getting the end result of a digital product. You are also entering into a relationship where someone will be helping you develop your unique online home.
When I first started building websites I was surprised to start learning about the struggles that some therapists where going through to build and manage their websites. Things like procrastination, fear, fruitless researching, choosing terrible site builders or hosting services, and more.
If you’d like to avoid these headaches and many nights of self-medication by dark chocolate read on to discover the 5 perks of hiring someone to design and build your website that you may not know about:
- You will be held accountable for getting your website out there! Nothing does that like hiring someone that’s going to develop a schedule with you and set clear deadlines. Every web designer or developer worth working with will have a process set up to guide you through. You’ll be marking “content due” and “revise design” and, most excitingly, “website launch day!” on your calendar. It’s super motivating.
- You will save time for what you actually love doing – serving your clients. Most budget website options will end up costing you either during building it with learning the software and researching your design decisions or in the end when things just don’t turn out quite right or you need functionality that the service doesn’t provide.
- Your design will come last and that’s a good thing. If you want a design that reflects the authentic purpose of your business it should be based on the purpose of your practice and the content that will go on the website. The purpose decides the content decides the design. Designers speak the language of visual communication and will do a whole bunch of research on who you are and your purpose. The designer can express exactly what you are trying to say: visually. If you’re stuck using pre-made templates, this process is reversed. Design exists and then you’re trying to squeeze yourself into it.
- You will receive technical guidance, often as part of the service, on things like hosting, registering domains, databases, and email. Even the software used to build your site today may affect where you can take the site tomorrow. What is right for you? What is right for your future if you want to grow? Web devs are experts and this advice is typically part of building and optimizing your website for you.
- Training. Google is your friend and can lead you to answers on how to do just about anything. However, isn’t it so much quicker to have an expert just show you how? Training that saves time but is also incredibly focused on what it is you need. You don’t have to watch a 20 minute youtube tutorial for a 5 second solution to figure out how to move that misplaced comma. Many designers and developers offer training as part of the design and development package.
- BONUS! I know I said 5 unexpected perks, but here’s a 6th one: Clarity – sometimes a simple consultation meeting with a web designer can help you refine your practice’s identity. Web designers are concerned with who you are, what your business purpose is, and who you serve. Going through a website build will help you gain clarity like you never thought possible. Having someone there to actively receive your business ideas and mock them up into designs will help you feel more grounded in what you do. And you’ll have an end product to share yourself with the world!
The process of making a website with a web designer can be an amazing process. The collaboration is really special and includes a some benefits that you might not know about and should consider more deeply.
Are any of these perks revelations for you to hear about? Have you recently worked with a designer and experienced some of these perks? Let me know by contacting me or tweeting me anytime. I would love to hear from you.