Most therapist websites get this wrong, they don’t fully explain how potential clients can get started: what action a potential client should take and what happens when they do.
Your potential client is in crisis. Don’t make them guess what to do. Don’t give them the responsibility of figuring it out. Don’t make them have to climb a wall of unknowns and mysteries, walking blindfolded into a dark room.
You are responsible for guiding them. Shining a light on the steps. Making it easy to get your help.
Here’s What You Need To Answer On Your Therapist Website
What is the first step? Do you offer a consult call? What happens during that call? How long is it? How do I schedule it? Does that need to be scheduled?
Or can I ask questions via email? Or if there is a contact form, what should I put in there? What happens when you get it? When will you get back to me? When you get back to me what happens then? Do we talk on the phone or do I need to come in?
Or should I be requesting a first appointment and we can see how we fit during that appointment? If I do that, how do I schedule that appointment?What happens when I call you? If you don’t pick up, why not? Should I leave a voicemail? If I do what should I say? When will you call me back?
Here’s Where You Should Put Those Answers
1. Put a clear and concise statement on every page of your site consistently. I recommend in the header and footer. “Call for your free 15 minute consultation [phone number]”
2. Put a more in-depth description on the contact page for those seeking further details “When you reach out, this is what to expect…”