Therapist Website Mistake: Linking to Forms

Why Linking to Forms is not a Good Idea

The main navigation on your website is important. It appears on every page guiding your visitors through the information they need. This means that only the most vital links should go into this area of the page. Only things that really serve your purpose and help your visitor find the information they need.

Unless he purpose of your therapy practice’s website is “make sure they get all the forms” there should never be a link to “Forms” in your main navigation.

I’m sure there are people in the world that find filling out paperwork cathartic but for most people, it’s not the most healing part of the therapeutic process. Being reminded of forms front and center on a psychotherapy website is at best distracting and at worst stressful. Don’t hand your website visitors another problem. We have enough already.

You might have thought that putting forms in your main navigation makes you look on top of things or like you’re good at business. You’ll make all of that silly paperwork stuff easy for them by providing the forms right away.

However, the website isn’t about you, it’s about your solutions and helping visitors discover them. We help website visitors by letting them know that we empathize with their problems. We know what they must be going through and understand so deeply that we offer solutions in an easy to understand, calm, and peaceful way.

People visiting your psychotherapy website are seeking help, not paperwork.

Your website should work for you by being driven by your practice’s purpose. Part of your purpose may include giving your clients easy, convenient access to forms. If this is the case, and you need to have a page for forms on your website, there are two ways it can be done gracefully:

  1. A link in the page footer alongside other utility links like Privacy Policy, Terms of Use, Site Map.
  2. A hidden page that you can direct people to as needed via sharing the link. This option works great if the forms are something you could email your clients after their first contact with you, perhaps part of a “welcome” email.

Keep the main navigation of your site for links to the information your clients are asking for. When clients start begging to do paperwork, that will be your cue to put forms back into the navigation.

Kat Love

Hi, I'm Kat! Therapists helped me heal from childhood sexual abuse, so I helped them with websites and marketing for around 5 years. You can still write your therapist website in the easiest way possible with my easy, fast, and affordable solution called Empathycopy. Or stick around here on the Empathysites blog to get your fill of helpful website and digital marketing insights for therapists. Happy to help. Pronouns: they/them/their