The purpose of your website is to form connections with people. Potential clients, current clients, referral sources, and online and offline communities can all visit your online space.
But when you open up your website’s analytics and see that no one is even visiting your website, it can be pretty disheartening. It’s a moment when you may feel you’ve wasted your time. All the time, energy, and money you’ve invested into your website has had no impact.
The fact is, there are a lot of people out there that want to connect with you and want to visit your website. They are online, researching solutions, and may need your services. The issue is not with a lack of people but the lack of a path.
9 Reasons No One Is Visiting Your Website
1. Your website doesn’t have value to share
If you aren’t blogging, vlogging, or creating another type of content then there’s no reason for people to visit your website outside of being sold to. Engagement, relevance, and increasing the number of indexed pages on your site all help with SEO too.
2. Your website design is not trustworthy
Research shows that design is what leads website visitors to either trusting or not trusting you and your website. Poor design leads to bounce.
3. You aren’t on social media
You don’t have to be a social media butterfly but social media will help direct people to your website. Especially if you are consistently posting awesome content.
4. You don’t have any backlinks
Backlinks are simply links that link back to your website. They are good for both search engines and humans too. A great strategy to getting quality backlinks is guest posting, writing a column, getting featured in the media, or having such awesome and compelling content that everyone links to it.
5. It takes forever to load
People will wait 7 seconds for sites to load before they hit the back button. Not only that, various studies show that website visitors are more likely to return to websites that load fast.
6. Search engines aren’t indexing your site
You don’t need to invest buckets of money into SEO but you do need to have a website that is, at the very least, technically visible to search engines. On top of that, if you can do further on page, off page, and local search engine optimization, it can certainly help you get found based on searcher’s queries.
7. You never tell anyone about it
Offline marketing tactics can drive people to your website too: asking clients to visit and take advantage of your weekly blog, meeting a new referral source for lunch and mentioning your free guide to eating disorders that might help their clients too, including your URL on your business cards and promotional materials.
8. Your website isn’t mobile friendly
Responsive website design is vital. With the rise of mobile use, your website needs to support them. Google ranks mobile sites higher in mobile search results. This means you could really be missing out.
9. You’re new
If you’ve just built your website yesterday, chances are you are starting at the bottom of the list. No one is looking for a website that just poofed into existence a month ago.
How to Increase Website Traffic
Let’s reverse that list of problems into some actionable steps that you can take to increase your website’s traffic
- Create value. Having valuable, share-worthy content gives people a reason to visit your website (other than being sold to). Try helping instead of selling with things like blogging or video marketing.
- Make sure your have a website design that is professional and trustworthy
- Get onto social media and share awesome content. Here are some ideas on what to post on social media as a therapist.
- Start guest blogging, write a column, get featured in the media to get backlinks back to your website.
- Make sure your website loads quickly
- Make sure search engines are indexing your site
Tip: Test if and how many pages of your website are being indexed by typing “site:yourdomain” into the google search box.
- Offline marketing efforts should include directing people to your website too. Talk about the value you share on your website and make sure you have your website’s domain on printed marketing collateral.
- Be sure that your website is mobile friendly
Tip: Test if your website is mobile friendly according to google by inserting your website’s URL in their mobile-friendly test.
- Realize that if you just put your website up, website awareness will take some time.
Being Helpful and Strategic Will Work
Raising awareness of you and what you do will take time. There’s no shortcut to building online relationships and getting known but once you’ve really reached out and connected, you’ll have solid and diverse traffic sources for your website.
And some of it is strategy and technical too. Getting backlinks, SEO, proper design, and having a website that is mobile friendly will all play a part in increasing traffic too.