Effective Landing Page Design Plus A Free Design Concept You Can Use
Creating a landing page that is going to inspire visitors to engage and sign up for your offer including a free design suggestion.
To follow up from the article on landing pages, this post is sharing a steal-able example of what a landing page might look like to grow your list and get more clients through email marketing.
Landing pages help you communicate a specific value that you are offering and can really help you grow your list, but what do they look like?
How can a landing page be designed down to offering only information about your offer and feature a sign-up form so that visitors can sign up?
If you are unfamiliar with landing pages, this will help you understand what they look like and why I made the design decisions I did in it’s design.
The Landing Page Design and Why It Works
This landing page is for a pretend therapist named Jennifer Garbers. The sole purpose of the page is to invite visitors to sign up for her email list. The value on offer is her ebook, “Four Simple Steps to Overcoming Worry.”
What Makes This An Effective Landing Page Design
Removed Navigation
Simplify the choices on the page down to reading about your offer and signing up for your offer. Having a navigation on your landing page will distract visitors from the task at hand.
Large Descriptive Heading or Tagline
People skim. And that means that you need to make it easier for visitors to “get it.” Your heading and tagline should answer the question that is on your visitor’s mind: “How can you help me?”
In the example, I boiled it all down to two words: “Find Calm.”
Because Jennifer is a therapist specialized in people with anxiety, “finding calm” is the primary gain they would like to have. The idea of finding calm and reducing worry and anxiety are also the goals of her optin gift, the ebook, and the goal of her newsletter as well.
Compelling Images
Images are a super important form of how we communicate online. It’s vital to use images that support and add to your message. The images in the mockup communicate warmth and are motivating. I find they strike the perfect balance of being hopeful for the future and and encouraging taking action to get there.
Minimal Design
Minimal design is always the best design but in the case of a landing page where the idea is to really get visitors to take a direct action, it’s good to use enough white space to allow the visitors eyes to rest on your super compelling information and then take a break in between.
There is Only one CTA
The strength of a landing page is that it can be entirely focused on a single call to action. A good landing page invites visitors to complete one task.
On the mockup, there’s only one CTA, to optin for the newsletter. Choosing one and only one CTA helps support visitors to accomplishing that action without distraction.
The Copy is Client-focused
Staying client-focused is something that you ought to be doing everywhere in your marketing materials, not just on landing pages. And because landing pages are one big CTA, they are also important places to focus in on your empathy for their needs.
In the mockup, even when Jennifer is introducing herself in the “find out more” section, she is still talking about her solutions – her ebook and how it can help.
The Form is Simple
The form used to collect visitor data should be kept as simple as possible. People want value without having to jump through hoops to get there. Trying to collect too much data in your forms can actually deter people from filling it out.
In the mockup I’ve created a form that has only one field – the field for an email address. A single field form is the most minimal form you can make but if you need to gather more data, make sure it’s actually data you need to keep things easy for those signing up.
Feel Free To Use The Design Concept Above
Making a landing page that is going to inspire visitors to engage and sign up for your offer is not so hard when you have a formula and an example to go by.
And the design included in this article above, well, you can steal it. Go for it! Use it as a guide for your next landing page design. And if you do so, I would get a kick out of seeing how you implemented it (so send me the link ok?).
What do you think about landing pages? After reading this post, do you feel like it’s something that you will be using in your online marketing?
Would love to know what you think! Reach out to me with a note or a tweet. It’s always fun to hear your thoughts.