Your website is the central beating heart of your online body. Everything circulates back to the heart: social media, directory listings, referrals, google searches, everything.
Although a website redesign is not a simple task the benefit of doing a website redesign can take your online marketing from “meh” to awesome.
The first impression your website makes ought to be a good one. You’re an educated, compassionate, professional therapist and your website should clearly communicate the solutions you offer.
But what factors should you look for to know that it’s time to redesign your website? Here are some signs that will let you know:
1. Your practice or marketing has changed
Practices grow and change over time. Your website ought to be your best salesperson but it will fail at it’s job if your website doesn’t grow with you. Websites need to support your current practices goals, not the goals from a few years ago. Practices grow and change, strategies grow and change, your niche grows and changes, your business model and services grow and change, so your website should too.
2. Your website is not converting
I’m not talking about converting to the cult of you, but converting visitors into customers. Depending on what a customer is for you that could mean in-person session clients, people buying your books or products, or coming to workshops and speaking engagements. So, how many customers did you get through your website last month?
3. Your website design is dated
As much as we all love the idea of “classic design” it really doesn’t exist. Design standards change rapidly and if your website is using design trends from the 90s or even the early to mid 2000s, it’s likely time for a change. When your website looks dated it signals that you are out of touch. Some design “trends” aren’t trends at all but rather improvements in website usability. Which brings up the next point…
4. Your website is not mobile friendly or responsive
Your website needs to be responsive. It’s a usability issue and a search engine issue. People are going to access your website from devices with different screen sizes. You can ignore them or make sure you have a website that will make the experience of visiting your website fast and enjoyable.
Starting in 2015, google started rewarding responsive websites in their mobile search results. Make sure you’re not left in the dust of your competitors on this, search engine optimization takes time and maintenance. Having a responsive website is vital.
5. You can’t update the content on your website easily
So this one is for those of you out there who had a website built a while back and still have to dig through code files every time you want to move a comma over or fix a typo.
You really should have a admin area that allows you or your team to update your website’s content easily. I highly recommend getting a new site built with WordPress which provides an ease to updating your website similar to editing a word document or using a drag-and-drop system.
6. Your website has become a monster!
If you’ve had a website for a long time and you’re noticing sub-optimal performance, like slow page load times, or you notice that it’s just a lot of stuff (multiple plugins, tons of blog posts, busy design including a lot of things on the homepage, broken links).
Sometimes our websites start out simple and then evolve into something like that ball of cords behind your computer, a tangled mess. A redesign can help streamline your site.
BONUS 7. You suffer from website shame
Website shame is when you experience self-consciousness associated with a negative evaluation of your website. It can lead to feeling distressed or embarrassed about your website.
Many therapists that struggle with this have a website with one or many of the above
In extreme cases, website shame can interfere in your marketing efforts.
- You pray that no finds your website because your website is so embarrassing
- You stop yourself from handing out business cards at networking events because your website link is on your cards and you don’t want potential referral sources to see your site
- You stop yourself from doing other forms of online marketing that can lead to increasing the traffic on your site
If you struggle with website shame, note that you don’t have to. Redesigning your website can bring your website to a better place. It’s important to have a website that you are proud of!
Maybe that DIY site builder website you made for yourself in a day when you first started out isn’t really fitting with your up and coming practice profile. Maybe you aren’t converting visitors into customers, maybe your dated design is having a negative impact on what people think about you, or maybe you suffer from website shame…
Take the time to really assess your website. You don’t have to do it alone, talk it over with friends, colleagues, or even ask a designer to consult with you for an evaluation. Making sure your website is up to date, usable, and aligns with your current practice goals will help you get the most out of having a website. What other way is there to have a website than to do it right and have one that you are proud of?