101 Ways To Improve Your Psychotherapy Website

Ways to Improve Psychotherapy website

If you’ve ever looked at your website and wondered if there’s a way to make it better, you’ve come to the right place.

There are 101 ways that you can improve your psychotherapy website listed below. As it is such a long list, the list is split into sections by the area of improvement to be made:

  1. Website design
  2. Images
  3. Conversion
  4. Credibility
  5. User Experience
  6. Content
  7. Blogging and content marketing
  8. SEO
  9. Email Marketing
  10. Video Marketing
  11. Social Media Integration

This list is intended to be used as a reference for improving one of the listed areas at a time. By focusing on one area, you can make progress without the overwhelm. So here we go, 101 ways to improve your psychotherapy website

Website Design

  1. Use background and text color combinations that have enough contrast to help with readability.
  2. Get rid of clutter. Ask if that design element or image is really needed or if it’s just getting in the way of your website visitor taking the next logical step to reaching out to you.
  3. Use unique, professional website design that highlights your unique quality so that you stand out in a saturated market.
  4. Use color consistently so that website visitors start to recognize the patterns of how color is used on your site ensuring a more comfortable user experience.
  5. Use a design that has plenty of white space to allow for thinking, feeling, and breathing.
  6. Choose to use fonts that are readable instead of quirky or interesting.
  7. Use colors that show your empathy for your ideal client, where they are now and where they’d like to be.
  8. Use an appropriate color palette to the solution you are providing.
  9. Use pullquotes and blockquotes to style and highlight quotes in your content.
  10. Make the navigation easy to understand. Website visitors should be able to find the information they are seeking effortlessly.
  11. Turn some of your website’s content visual: images, data visualizations, and infographics.
  12. Limit the color palette to 2-3 colors. A complex color palette can be a distraction from rather than a complement to your content.
  13. Make important things on the page take up more space visually.
  14. Reduce or eliminate animation effects or image sliders. In most cases, these effects just slow a website down and do not increase conversion.


  1. Use the high quality stock images (free or premium) that portray situations realistically so that your website visitors will relate to your message.
  2. Invest in professional portrait photo of yourself and make the best first impression possible.
  3. Use images that demonstrate the destination that your client’s want to reach.
  4. Optimize images for speed through compression and resizing to help your website load fast.
  5. Make sure your portrait picture is large enough for people to see the whites of your eyes. Seeing the whites of someone’s eyes builds a sense of closeness and trust.
  6. Consider placing words over images to have more impact than images alone or text alone.
  7. Choose a particular style and feel of image and choose images from within that visual characterization. It helps your website have a sense of identity and consistency.
  8. Use images that go with your website’s color palette. Both colors and images should visually communicate your solutions.


  1. Figure out your website’s primary CTA and make sure that is emphasized through position, repetition, and design.
  2. Make it clear how your website visitor will proceed with getting their first appointment with you.
  3. Put a contact form on the contact page to make it easy to reach out to you.
  4. Write some of your CTAs inline with the text. Doing so will avoid banner blindness, ie: how we ignore web page content that looks like ads.
  5. Use compelling button text for forms or at least avoid “SUBMIT”
  6. Set goals and then measure if you are meeting them through using analytics.
  7. Phone number on every page so that there are no clicks necessary for finding your phone number to call you.
  8. Include a CTA at the end of every blog post to extend and invitation to action once value has been shared.
  9. Use analytics to inform future blog content and shape your website strategy.
  10. Simplify your forms, make sure you only ask for the information you need and nothing more.


  1. Include an image of your office, doing so helps build trust and allows a visitor to imagine the healing journey they could embark on with you.
  2. Include your address on every page. It shows you are a legitimate business and helps with local SEO too.
  3. Get a professional logo or just use simple text, a poorly designed logo can do more harm than good for how you are perceived in terms of professionalism.
  4. Remove broken links to make sure it doesn’t look like you are careless with your website content.
  5. Fix design mistakes like elements that don’t align or things that look out of place because even small design mistakes can reduce credibility.
  6. Highlight your professional awards and professional associations on your about page.
  7. Keep information up to date, a website that looks abandoned is not trustworthy.
  8. Link to credible references to show that you know what you’re talking about.
  9. If you have been featured in the media, include their logos on your site to show you are an authority in your area of expertise.

User Experience

  1. Shorten paragraphs to 4 lines max to help with the scannability of your content, this also helps for reading on mobile devices.
  2. If you have a lot of content on your website, make sure to have a search functionality to help visitors find what they are looking for easily.
  3. Make your website load faster to ensure visitors aren’t waiting a long time for your website to load.
  4. Make sure your website uses mobile responsive design so that it adapts to fit any screen size.
  5. Use page titles on every page so that visitors know where they are.
  6. Don’t play background music as music can be an interruption and invades the audio space of your website visitors.
  7. Make sure links stand out from other text around it. It should be obvious what is clickable and what isn’t.
  8. Have a helpful 404 page that includes a search box and your website’s navigation.
  9. Make your phone number become clickable on mobile so that visitors can click and call you easily.
  10. Make it easy for people to get directions with a link to google maps.
  11. Have a link to your client portal for scheduling clients and filling out paperwork.
  12. Ensure your website is accessible to the blind with code that their screen reader software can read to them.


  1. Use a home page heading that speaks to your ideal clients avoiding vague language. Does the heading let a visitor know what you do in 5 seconds or less?
  2. Have a dedicated page for each office location if you have multiple locations.
  3. Organize information into lists when possible to make information faster to process.
  4. Reduce content so that it is clear and concise. What are the essential things your website visitor needs to make a decision?
  5. Have a legal statements pages written by a professional lawyer. You may need a privacy policy, terms of service, and legal disclaimer.
  6. Use meaningful headlines to help people skim.
  7. Create an FAQ page that anticipates the questions that your website visitors will have about you and your services.
  8. If you have many services, include an FAQ about each of your services on their respective service pages.
  9. Remove “client forms” from the primary level of your website navigation because, although useful, “client forms” are not a compelling reason to work with you.
  10. Speak directly to your ideal client on your about page. It should be more than a list of your credentials.
  11. A services page should cover the pains and gains encountered for people that need the service.
  12. A home page should prioritize making it clear how you help and quickly.
  13. Have a map that shows the location of your office so website visitors know where you are.
  14. Have details about parking situation at your office so website visitors know what to expect.

Blogging & Content Marketing

  1. Create a blogging mission statement to clarify who you are serving and with what types of content.
  2. Use clear and meaningful categories and tags in your blog to help both human users and search engines see what your blog is all about.
  3. Start a podcast with topics that inspire your ideal clients.
  4. Use an editorial calendar to plan and strategize your blog content
  5. Offer an audio download like a free meditation practice.
  6. Curate content for your niche through rounding up the best resources to help them journey towards health.
  7. Instead of using “In Conclusion” as the last heading in your blog posts, try and restate something of value from the content.
  8. Freshen up evergreen content to reinvigorate traffic to old posts.
  9. Link to your guest blogging articles to position yourself as an expert.
  10. Create a quiz that will help visitors discover something about themselves, their relationships, or loved ones.
  11. Be an early adopter of platforms like counsel chat and link to it from your website.


  1. Instead of linking to pdfs, use pages. It’s better for search engines trying to index your site. You can also have a downloadable option.
  2. Optimize your existing page and content for SEO.
  3. Optimize your images with filenames and alt tags to make them more visible to search engines.
  4. Create new content with SEO in mind, think about what your ideal clients are searching for.
  5. Put your address in schema markup to make it more visible to search engines.
  6. Make sure your name, address, and phone number is correct and consistent to help with local SEO.
  7. Write meta descriptions for all of your pages and posts to improve click through rate to your website.

Email Marketing

  1. Use a landing page to build your email list. A landing page helps you eliminate distractions and focus on the value you bring.
  2. Give away an ebook that has clear benefits to your ideal clients.
  3. Write optin copy that clearly states the benefits of subscribing to your email list.
  4. Test different optin language and see what gets the most sign ups.
  5. Use confirmation and thank you pages on your website instead of the default ones provided by your email marketing software.
  6. Create a landing page that you link to when you guest post created just for those that click through. Tailor it to that audience including popular posts curated for them and your optin form.

Video Marketing

  1. Create an intro video to introduce yourself and your solutions to your website visitors.
  2. Start a vlog that educates and inspires your ideal clients.
  3. Include a transcript or thorough notes of your videos on the page where they are featured. This makes the video content available to those who don’t want to watch the video.
  4. Use videos on services pages to discuss who the service is for and who it benefits.
  5. Keep your video content organized. Vlogs can be like blogs, intro videos on home or about pages, and services videos on services pages. Or create a videos page.

Social Media Integration

  1. Put social media icons in the footer so that they can be found when someone is looking for them but don’t distract visitors with social media menus that are too prominent.
  2. If it is in line with your website strategy, make it easy for people to share valuable content to social media with social share buttons.
  3. If your ideal client is on pinterest, include a “Pin It” button when visitors hover their cursor over images.

Go Forth, Improve Your Psychotherapy Website

Hopefully these tips can help you improve your psychotherapy website. The key is to set goals and take steps to reach them.

Some of these tips might work for you and your practice website and others might not. The only way to first evaluate if they fit into your website and online strategies and if they do, proceed with trying them out.

No two private practices are the same. What really improves your website is up to your discovery through consideration, implementation, and measurement.

What did you think of these tips and ideas about improving your psychotherapy website? Are there things on this list that you’ve already done? Are there things that you are going to prioritize getting done soon?

I’d love to know how it’s going with improving your psychotherapy website! If you feel like keeping this conversation going, reach out or tweet me anytime. I love hearing your thoughts, questions, and knowing how things are going for you.

Kat Love

Hi, I'm Kat! Therapists helped me heal from childhood sexual abuse, so I helped them with websites and marketing for around 5 years. You can still write your therapist website in the easiest way possible with my easy, fast, and affordable solution called Empathycopy. Or stick around here on the Empathysites blog to get your fill of helpful website and digital marketing insights for therapists. Happy to help. Pronouns: they/them/their