North Star Therapy

Tracey Richter works with adults in Barrington, Illinois who feel overwhelmed, disconnected, or worn down by infertility.

People search for infertility support at two in the morning, often exhausted. On Tracey’s site, it was important then to provide a clear path to infertility support on its own page where it’s easy to find rather than folding it into a list of services. The site over all has a steadier feel for clients arriving with general overwhelm, so Tracey’s practice reads as supportive across a few different services. Cozy photography, a slow scroll, and plenty of white space. The North Star name gave us a lovely thread to pull and we used it in small touches so the site stays hers rather than becoming a theme.