Hello sweet friend! How have you been? I’m doing very well.
This month’s links are all about email marketing, aka: permission marketing. From optin to awesome email content, these links got you covered.
The Ask Juliet and Clinton Podcast is pretty much bursting at the seams with valuable insights around email marketing. Check out this episode about the frequency of sending out an email and posting to your blog, the pros and cons of single vs double optin, and the fastest ways to build an email list.
But before you go around thinking that every therapist needs to have an email list, you should know that some disagree! Annie Schuessler asks three questions that may help you decide if you need an email list and Allison pretty much just says no.
I also chimed in with a post about whether or not psychotherapists need an email list.
Let’s keep the words of Seth in mind though:
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. – Seth Godin
And even if you are blogging already, an email list is not the same thing. There’s a difference between newsletters and blogs: use newsletters to stay connected and blogs to build trust.
So if you do decide to have an email list, but are not sure about what to put in your emails, I shared some excellent newsletter content ideas.
And you can incorporate these science-based tips for an engaging and effective email.
Using a newsletter to build your practice insights from Julie Hanks.
If you’re worried about the number of people you need to reach, this is a great post on that which walks through some numbers but also brings it back to what it’s really all about: having heart, staying in touch, and reaching out.
You should feel “in-the-know” about all things email marketing in private psychotherapy practice by now. Just another way to show up and connect with your clients and future clients.