A Letter To Therapists Feeling Overwhelmed With Marketing

Dear Friend,

How are you doing?

I’ve noticed that you might be feeling overwhelmed with online marketing.

Maybe you can’t seem to find the time to tend to everything you’re “supposed” to be doing in terms of online marketing.

Maybe the marketing to-do list includes too much: updating social media, email marketing, optimizing web pages for search engines (SEO), online networking, and blogging, just to list a few.

The challenge isn’t just accomplishing marketing tasks, it’s also having to figure out where to start and what to prioritize. So the overwhelm just gets more overwhelming.

And you know what? It is overwhelming.

Online marketing can be very overwhelming.

It may be of some comfort to know that we all get into that space of not knowing what to do or where to start. When I’ve taken the time to feel into my overwhelm with marketing I’ve discovered that the overwhelm is rooted in my fears of not being worthy or smart.

I don’t know if that’s what’s going on for you, but if you discover that you also fear that you’re not worthy enough or not smart enough, I want you to know that you are enough.

You are super deserving and very smart and totally awesome and incredibly capable too.

Once you know you’re enough, figuring out how to proceed is simply about systems and strategies and analysis. That’s the easy part.

If you’re able to find some time here and there, you can start with learning. Choose a single online marketing activity that excites you and instead of pressuring yourself to accomplish the marketing task, give yourself permission to research the basics.

Once you get a grasp on some approaches, then you start to apply it in small ways.

Online marketing might seem like a mountain but you don’t have to climb it in a day.

Have you been feeling overwhelmed by all of this marketing stuff lately? Do you have any way that you’ve broken through the fears that come up for you?

I would love to hear about how you’ve managed this in marketing your practice and also if you have any tips to share for other therapists who might be feeling overwhelmed. Reach out anytime. I’m here for you.


Love,
Kat Love
Creator of Empathysites
& Your Biggest Fan

Kat Love

Hi, I'm Kat! I'm the founder and lead designer here at Empathysites. Therapists helped me heal from childhood sexual abuse so now I help therapists with creating their websites. I write on topics like website design, strategy, and turning website visitors into clients. Reach out anytime if you'd like to say hi. Pronouns: they/them/their